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The balanced scale of ideas

February 12, 2023

It's so easy to get overwhelmed by scale.

Too much scale

The sheer amount of possibilities, decisions, and emotions makes focusing on anything more difficult. Some call it "overwhelm", others "decision fatigue". Either way, the whole thing feels far too big to make even the smallest step forward. There's too much grandness and not enough action.

Not enough scale

Your idea feels too small. It makes you wonder about its commercial viability, and if it's worth pursuing at all (compared to "big" ideas). Even if you took twenty steps in the right direction, would it even matter? There's not enough room to grow.

The balanced scale

There's an uncomfortable harmony: An idea that's grand enough to grow with, but modular enough to break huge milestones into bite-sized tasks. It's just big enough to dream about in the future—but attainable enough to work towards in the present.

Ideas that are truly great deserve to be balanced.

Enthusiasm meets pragmatism.

Identify which extreme you tend to gravitate towards, and make a conscious effort to do the uncomfortable work of balancing your idea's scale: Not too big, not too small, just right.

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I'm currently taking on new clients—please share as much detail as possible about your project, and I'll get back to you soon.

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