The name "Meridian" comes from the metric that's used to map the surface of a planet via longitude — without it, exploration would remain abstract and without definition. Strategy does this for brands, and it's what defines Meridian: courageous innovation through video.
Meridian made it clear from the start, that this trademark needed to be distinctive and memorable, as it would be in the bottom right corner of every video they produce moving forward. The trademark is reminiscent of a globe, bringing the theme back to travel and space.
The newly designed Meridian digital identity captures the essence of what makes the brand different from the competition: A genuine focus on humanity, and a courageous outlook on the future. The bold pop of purple creates a vibrancy not often seen in production companies, and the steadfast word mark cements the identity as one that’s both trustworthy and premium.