2020

Meridian

Mission-driven video production.

Brand Identity

Brand Strategy

Naming

Squarespace Website

Meridian is a video production agency that creates strategic video content for startups. The name "Meridian" comes from the metric that's used to map the surface of a planet via longitude. Without it, exploration would remain abstract and without definition — strategy does this for brands, and it's what defines Meridian: a courageous journey of innovation through video.

The newly designed Meridian digital identity captures the essence of what makes the brand different from the competition: A genuine focus on humanity, and a courageous outlook on the future. The bold pop of purple creates a vibrancy not often seen in production companies, and the steadfast word mark cements the identity as one that’s both trustworthy and premium.