Story + Strategy

Global branding experts

Global branding experts

Built on

Squarespace

in

2021

.

Story + Strategy is a brand strategy consultancy, led by two lifelong storytellers who’ve experienced the full gamut of creative entrepreneurship: From directing marketing for global enterprises to crafting hyperlocal creative campaigns. The beauty of Story + Strategy is that they focus intensely on cultivating themes of deep emotion, narrative, and methodology within organizations — something we also seek to tap into when crafting brands for our clients.

They initially only had the name and a brief style guide, so we took the liberty of building out some new visual systems to design with. The orange/blue palette, paired with the bold sans serif / thin serif fonts creates a stark contrast that visually represents the two sides of their story and strategy approach.‍

Imagery is a powerful communication tool, capable of eliciting nuanced emotion in viewers. We selected photos that not only created a cohesive look but insinuated a deeper meaning or story — just as they do in drawing out meaning from the brands they work with. The new Story + Strategy site is bold, exciting, and thought-provoking, and we’re hopeful that it’ll carry their unique vision well for years to come.

"Aaron was not only incredibly easy to work with, but also thoughtful, creative, and fast! He took our existing ideas and assets to a whole new level and truly made them shine. I couldn’t be happier that we chose Aaron to build our new website."

Shawn Brain

Product Strategy

Aaron Rolston © 2099

Aaron Rolston © 2099